Various Business Topics

Marketing – It’s Not All About YOU!

Your marketing message should be more about your prospects and less about you.
When your message is right and a prospect can feel you are really interested in
helping their business in some way and you understand their needs, the end result
will be that the prospect becomes a client. Continue

Are There Any Differences Between An Entrepreneur And A Small Business
Owner?

We use the terms entrepreneur and small business owner interchangeably. Are they
the same or are there any differences? I decided to do some research to get answers
to these questions. My findings say an entrepreneur and a small business owner
(SBO) are not the same; therefore, we cannot use the titles synonymously. Continue

Should You Hire A Temp Or A Virtual Assistant?

You find yourself in a position of needing temporary administrative assistance.  As an
entrepreneur and small business owner, it is necessary for you to minimize
expenses.  Should you hire a temporary assistant or retain a Virtual Assistant (VA)?
Continue

Your Business Success Is Our Success

My business tagline is “Your Business Success Is Our Success.” Virtual assistants
(VAs) do more than provide administrative assistance, we want you to succeed.
Working with us is different than in the past when you worked with secretaries
and/or administrative assistants. Nowadays, a business relationship between an
entrepreneur, solopreneur and/or small business owner and a Virtual Assistant (VA)
is considered a partnership rather than that of an employee-employer association.
Continue

Outsourcing Services For Small Business Owners

If you are an owner of a small business (1-4 employees), chances are you do not
have enough time to prospect for new clients, as well as take care of your current
clients. Generally, you are faced with daily administrative tasks, which are very time-
consuming. You barely have enough time to focus on developing your business. This
is where a Virtual Assistant (VA) comes in.  Continue

Every Small Business Owner Should Have At Least One

A business owner with 1-4 employees or is a single-person business owner should
have at least one Virtual Assistant in order to have more time to develop and grow
their business.  Continue

Technology and 21st Century Small Business Owners

Technology has changed how 21st Century small business owners (SBO) market their
products and services, as well as their options of communication tools.  When I
received my marketing degree 10 years ago, the coursework did not include classes
for the types of marketing media that are available today. Having a website then was
not as important as it is today.  Continue

Another Way to Grow Your Virtual Assistant Business

We, as virtual assistants (VAs), generally attempt to grow our business by obtaining
more clients or contracts. Now the new strategy is to enlarge our small business by
creating a multi-virtual assistant company or organizing a team of VA’s to subcontract
or outsource projects to.  Continue

Target Audience – One of the Four P’s

Do you know who your target audience is?  If you don’t know, you are not maximizing
your advertising and/or marketing efforts.  Continue

Internet Marketing for Attorneys – The Brief For Attorneys

Internet marketing for attorneys is a key ingredient to the success of a law firm. This
brief on legal marketing helps frame the issues for attorneys looking to increase their
client base.  Continue

How Lawyers Can Win More Business With Their Client And Conference
Presentations

How can lawyers stand out from their peers with better presentations? Here are
solutions to five common problems that will help lawyers sell more business and
shine at conferences. Continue

Strategic Advertising for Real Estate Agents

Even the experts will tell you that much of today’s advertising doesn’t work – but a
good advertising strategy can help you outperform your real estate competition.
Answer the important questions in this article before you spend your money on
purchasing ad space to more effectively promote your real estate business.
Continue