January 2007 Newsletter
Women & Entrepreneurship
Did you know that women entrepreneurs are starting new businesses at twice the rate of men? Continue

Grow Your Small Business to the Next Plateau
It's been said that the hardest task in sports is hitting a fast ball. Clearly, the folks who say this have never tried hitting a golf ball.

Anyway, here's my nomination for the most difficult task in small business: Growing to the next level when you have fewer than 5 employees.

Most start-up and very small companies are long on things to do and short on people. The owner is frequently overwhelmed, is involved in all aspects of the business, and is in constant "fire fighting" mode. Help is desperately needed, but there isn't enough money for the additional payroll.

Here are some ideas for getting up to "escape velocity": Continue

Marketing Tip: Don't Be 'Outcome Oriented' in Your Sales Pitches
Most attorneys hate selling.

For them, the preferred method of gaining clients is through referrals. That's because business that is referred to them comes, in effect, pre-sold. They have third-party credibility.

The same attorneys hate "tire-kickers" and people who shop and compare prices. They would rather that every prospective client walked into their office waving their checkbook, suitably grateful for the opportunity to sit down in front of such an august personage. Continue

Contents
Women & Entrepreneurship
Grow Your Small Business to the Next Plateau
Marketing Tip: Don't Be 'Outcome Oriented' in Your Sales Pitches




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