A couple of ideas to improve sales on your e-commerce platform. This write up gives you a couple of concepts on how to improve your design so it’s easier for your customers to understand what to do when they visit your ecommerce website for this first time and how to make it easier for them to checkout.
Ensure that navigating your site is easy and straightforward for your customers.
Trying to find a product on a site with confusing navigation can lead potential customers to simply give up and go elsewhere to complete their purchase.
Think about your navigation elements before you start putting products on your site. Ensure that if you have created an item category that it has at least a few items in it, or this will appear confusing to your customers. Make it easy for customers to use your site.
Avoid long and confusing checkout processes
One of the most harmful mistakes an ecommerce site can make is to overcomplicate the checkout process. While this can be a golden time to get customer information for marketing purposes it is important to weigh this opportunity against the possibility that you might put your potential customer off checking out at all. It is vital to make it as easy as possible for your customers to give their information and complete their order.
Ideally you should have a single page checkout followed by a confirmation page before the order is submitted. In addition avoid the requirement to create an account before ordering as this can also cause customers to click away from your site before ordering
Effective Product Images will improve your ecommerce sites look and feel
As you are an ecommerce site it follows that customers will not be able to handle the products you are selling. Therefore you need to recreate this feeling for them through effective product imagery.
Ensure that you provide large images either directly on the product page or else via a clickable zoom in feature. Your aim should be that users can view your images as large as is practical. You should also offer more than one product image for each item. Make sure that you provide enough views of a product so that customers feel confident that they know what they are getting.
Put the focus on your products
The goal of your site is to sell your products Make sure that the focus of your site is on the displaying and promoting of your products and not on elaborate site design or animations.
Every design element on your site should relate to the type of product that you are selling and the kind of business that you are. Everything on your site should be aimed at showing off your products in the best light. This will impact on your choice of colour scheme through to the language that you use on your site.
Utilise technology to track your customers.
Rather than asking for registration, let customers know that their cart will be saved so that they can return at a later date to complete their purchase. By use of tracking technology, filled shopping carts can remain in place for customers, making it more likely for them to click through and complete their purchase
Add Web 2.0 components.
Blogs, customer forums, reviews and other similar tools can give visitors a reason to return to your site. Seeing a community of other customers will provide reassurance that your business is reliable and other people trust it to fulfil their needs. Customers value the option to leave feedback and in turn this provides you with useful marketing information.